Owl City is the musical brainchild of Adam Young, who launched the project in 2007 while living at his parents' home in Owatonna, Minnesota. Troubled by insomnia, Young began spending his evenings in the household basement, where a computer and several instruments provided a diversion from his sleeping patterns. He eventually combined those diversions into a blend of electronica and emo-pop, using little more than his computer and various keyboards to record the material. Songs were uploaded to MySpace upon completion, and Young began attracting a surprising amount of attention on the networking site. Of particular note was "Hello Seattle," a fabricated ode to the Emerald City whose viral popularity earned Young a record contract with Universal Republic.